Elf'd UP

Just like that, holiday decorations are popping up around every corner – and the spirited season is kicking off with a Christmas-themed pop-up experience in Charlottesville, VA.

Elf'd UP will pop-up on the Rooftop at The Doyle Hotel (formerly Quirk) beginning November 22. The pop-up promises to transform the indoor and outdoor rooftop spaces into an over-the-top winter wonderland.

If you're someone for whom Christmas can't come soon enough, you'll have more than a month to soak up some serious holiday vibes. And for those who aren't quite feeling the spirit of the season (yet), the festive and kitchy decorations at Elf'd UP are sure to lighten and brighten your mood and will have you ready to rule your yule in no time.

Holiday themed cocktails (including some festive non-alcoholic libations), feel straight out of a Christmas movie. From spiked hot cocoas with garnishes like toasted marshmallows and candy canes to All the Jingle Ladies, a festive take on an aperol spritz, to the Rum, Rum Rudolph bottled rum punch and the Sleigh All Day zero proof elixir, featuring CleanCo gin alternative with pomegranate and thyme – there's something for everyone!

From the weekend before Thanksgiving through the end of the year, we encourage guests to make plans to get Elf'd UP on the Rooftop and immerse themselves in our wall-to-wall holiday cheer, including Instagram-worthy photo opportunities, Christmas-themed drink specials and more tacky sweaters than you'll know what to do with. Let's get blitzen!