Charlottesville Albemarle Convention & Visitors Bureau Unveils New Accessibility Landing Page and Future Accessibility Efforts

CHARLOTTESVILLE, VA – The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) is excited to announce a new accessibility landing page and grant-funded efforts aimed at improving accessibility infrastructure for visitors and residents. As part of its comprehensive American Rescue Plan Act (ARPA) funding, Albemarle County and the City of Charlottesville provided funds to the CACVB to build the tourism industry back stronger following the severe impacts of COVID-19. A portion of this funding supported more than 60 accessibility assessments for local tourism-related businesses and attractions through a strategic partnership with Wheel the World.

These efforts led to Charlottesville and Albemarle County being designated as Destination Verified by Wheel the World. This distinction sets the community apart from other destinations due to its wealth of accessible locations and experiences. The new CACVB landing page highlights these accessible experiences and provides important information about businesses with step-free and/or accessible entrances, transportation and parking, and accessible accommodation details like bed height, toilet height, and space available under bathroom sinks.

“This accessibility information is not only available to visitors looking for things to do, but also our residents,” said Courtney Cacatian, Executive Director of the CACVB. “With our recently passed strategic plan, we will continue building out these accessible experiences allowing us to foster a welcoming community for all visitors.”

In spring 2023, the CACVB secured a $20,000 DRIVE Outdoor grant through the Virginia Tourism Corporation to imagine the future of outdoor recreation in the area. The CACVB convened a stakeholder group consisting of City and County Parks and Recreation departments, the Shenandoah National Park, outdoor recreation outfitters, and environmental groups. This stakeholder group determined that the grant funds should be used to invest in accessible river equipment and training, which could be used by residents and visitors alike.

This funding was provided to the Rivanna River Company (RRC) to purchase three special adaptive kayaks. Additionally, RRC has created four accessible parking spots made from stone dust, giving visitors with mobility issues access to the site. RRC also used compacted stone dust to make the entrance area and a path to the accessible portable toilet more navigable. The adaptive kayak program will launch in spring 2025. Photos of the adaptive kayaks can be found here.

This winter, the CACVB will embark on another stakeholder engagement exercise to identify and promote accessible experiences for history lovers. Following stakeholder engagement meetings, the CACVB will apply for a $10,000 grant from the Virginia Tourism Corporation to build an itinerary to promote and amplify these efforts. Influencers with accessibility needs will be invited to explore local sites and attractions that offer welcoming experiences.

For more detailed information on how the CACVB went through its extensive accessibility work, please listen to the Destinations International Architects of Destination Advocacy podcast.

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About the Charlottesville Albemarle Convention & Visitors Bureau

The Charlottesville Albemarle Convention & Visitors Bureau (CACVB) welcomes thousands of visitors to the region each year from all over the world who are seeking a variety of unique experiences in history, food, wine, spirits, and adventure. The CACVB serves as the global resource for marketing the tourism assets of the City of Charlottesville and County of Albemarle, and assists tour operators, meeting planners, and other groups in planning visits to the destination. The CACVB’s mission is to enhance the economic prosperity of the people of the City and County by promoting, selling, and marketing the area as a destination, in pursuit of the meetings and tourism markets.