Visit our Mobile Visitor Centers for maps, recommendations, and more!

Our Mobile Visitor Centers run Wednesday -Sunday at set locations in Charlottesville & Albemarle County. Please Note: A Mobile Visitor Center will not be stationed at Dairy Market on Thursday, April 3rd. Visitors looking for information can visit our second location at Michie Tavern between the hours of 11:00 am to 3:00 pm or call our office at (434) 293-6789.

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Wine Tours & Experiences

Whether you're looking to book a private tasting, transportation to multiple wineries, or an experience that's completely unique, we have everything you need to plan the perfect wine getaway.

On-Site & Private Tours

These wineries offer regular guided tastings or private on-site tours. Many other wineries can accommodate small groups. Please call individual wineries ahead of time to see if they can offer a tour or tasting for your party.

  • Winery Tour & Tasting: A behind-the-scenes glimpse into the vineyard and winemaking programs. Available for groups of 2-12. Tours are not private unless all spots are booked by one party.
  • Founders Tasting: A seated, intimate tasting hosted in King Family's private library and led by one of the winery's founders. Available on Saturdays or by appointment.
  • Private Reserved Tasting: A pre-reserved offering in the indoor Pavilion with a King Family Associate. $100 or 4 guest minimum.

  • Guided Tasting: An intimate tasting led by a Merrie Mill Associate. You will be guided through each wine with detail in addition to enjoying a thoughtfully selected and paired cheese and charcuterie board. Reserve ahead of time.
  • Wine Tasting & Vineyard Safari: A one-of-a-kind tasting experience! Take a vintage safari Land Rover to tour the 12-acre vineyard before arriving at a safari-style tent for a guided tasting of 7 wines and a delicious picnic. The safari is offered seasonally, weather-permitting.

  • Small Group Guided Private Tasting: Visit Michael Shap's Main Tasting Room (1650 Harris Creek Road) for a private tasting for groups of 6-20. Charcuterie can be arranged. Larger groups can also be accommodated for larger events.

  • Vintner's Table: A 4-5 course meal of chef-inspired fare for parties of 10 or more. The perfect agritourism experience.
  • Estate Tour & Tasting: An in-depth exploration of Pippin Hill's wines, vines, and garden-to-table cuisine for parties of 2-8.
  • Group Reservations: Groups of 7+ are required to make advance reservations.

  • Private Tastings: A tasting of 6 wines led by a Valley Road Vinista. Comes with your own Valley Road wine glass. Must be booked ahead of time.

Specialty Experiences

If you're looking for a completely unique and memorable trip, get outside-the-box with one of these specialty experiences.

Transportation & Tour Companies

Browse our local tour companies to book a day of transportation with multiple stops across the Monticello Wine Trail.

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